NDS AI
Digital Dominance Strategy

Prepared for: NextDaySteel

Date: October 2025

Prepared by: Avi

01

The Opportunity

Right now, there's a window to dominate UK steel reinforcement search

The Market Reality

  • NextDaySteel appears in traditional search - But requires multiple searches to surface in AI platforms (ChatGPT, Perplexity, Claude)
  • AI search is exploding - ChatGPT, Perplexity, Claude now answer 40% of searches that used to go to Google
  • Your AI visibility is inconsistent - Sometimes cited by default, often buried, never optimized to dominate
  • The gap is massive - Most companies aren't optimizing for AI discovery, creating a window to establish authority before the market catches up
⏰ 6-12 Month Window to Build an Unbeatable Lead
6-12 MONTHS

Time for competitors to notice (2-3mo) + decide + hire (2-3mo) + create (3-6mo) = You're 7-12 months ahead

02

The Solution

Multi-channel strategy powered by NDS AI that puts you everywhere your customers search

How We Dominate

Instead of relying on one channel (your website), we deploy NDS AI across multiple high-authority platforms simultaneously. This creates a "surround effect" where NextDaySteel appears in Google, AI platforms, external sites, and local search - making you impossible to ignore.

Quick Wins

LLM-discoverable in 14-30 days using high-authority platforms

🏆

Authority Building

180+ pages across external platforms position you as THE expert

🤖

AI Dominance

Become the cited source in ChatGPT, Perplexity, and Claude

📍

Local Control

Own the local pack with Google Business Profile (GBP) optimization + review strategy

03

How We Make NextDaySteel LLM-Discoverable

Multi-channel content strategy across high-authority platforms (full platform list revealed upon approval)

AI-Indexed Publishing Platforms

Quick Win
Key Benefit: LLM-discoverable in 14-30 days for brand + key products

Publish NextDaySteel content on platforms that AI models actively crawl and cite

  • Brand establishment pages - Position NextDaySteel as UK steel authority
  • Core product pages - T16, T20, A393, A503 reinforcement mesh specifications
  • Location landing pages - Coverage across UK regions
  • Service descriptions - Next-day delivery, bulk orders, custom cutting
  • Technical guides - How-to content for construction professionals
Volume: 20-50 high-quality pages
Timeline: Month 1-2
📢

Industry Authority Sites

Long-term Authority
Key Benefit: Multi-platform presence across 100+ pages on construction & business platforms

Strategic content distribution across high-DA industry and professional platforms

  • Product specification pages - Detailed technical specs for every steel product
  • Application guides - Real-world construction use cases
  • Regional coverage pages - City-by-city service areas
  • Problem-solving content - "How to choose reinforcement mesh" style guides
  • Industry thought leadership - Steel industry trends, regulations, best practices
Volume: 100-180 pages
Timeline: Rolling deployment over 6 months
🤖

AI Search Optimization Hubs

AI Dominance
Key Benefit: Direct citation by ChatGPT, Perplexity, Claude, and other LLMs

Comprehensive knowledge pages designed specifically for AI platform discovery

  • Central authority hub - Single comprehensive NextDaySteel knowledge base
  • AI-optimized structure - Formatted for LLM parsing and citation
  • Cross-platform linking - Strategic backlinks to all published content
  • Regular updates - Fresh content signals to AI crawlers
  • Semantic optimization - Natural language answers to customer questions
Volume: 1-3 comprehensive hubs
Timeline: Month 1, updated monthly
🌐

Business & Professional Networks

Credibility
Key Benefit: Professional presence where contractors and builders research suppliers

Strategic content on business and professional networking platforms

  • Company profiles - Complete NextDaySteel presence on professional platforms
  • Case studies - Real project examples and customer success stories
  • Industry insights - Construction trends, material advice, expert positioning
  • Engagement content - Regular updates demonstrating active business operations
  • Networking reach - Connect with construction professionals and decision-makers
Volume: 30-50 pieces of content
Timeline: Ongoing throughout engagement

💡 The Result: This multi-channel approach creates comprehensive LLM coverage, ensuring NextDaySteel appears consistently across AI search results for all relevant steel reinforcement queries—from general searches to specific product specifications.

04

Authority Building

These amplify your channels and build trust signals

📍 Google Business Profile

Local pack dominance in 1-2 weeks
  • Complete profile optimization
  • Photo uploads
  • Q&A setup
  • 2x weekly posts (products, projects, offers)
📍 📍 📍 📍 📍 Local Presence

Review Management & Expansion

Leverage your 129 Google reviews (4.8★) + expand to new platforms
  • Fix broken Trustpilot presence
  • Expand to industry-specific platforms
  • Systematic collection across channels
  • Target: 200+ total reviews across all platforms
  • Response management & optimization
NextDaySteel 4.8 rating 129 reviews + Google + Trustpilot + Industry → 200+ reviews

📋 Directory Citations

30 verified listings = local ranking boost
  • 30 verified listings
  • Constructionline, CHAS, Building.co.uk
  • Checkatrade, TrustATrader
  • NAP consistency across platforms
steel mesh suppliers NextDaySteel - Steel mesh UK NextDaySteel - Reinforcement NextDaySteel - Construction NextDaySteel - Next day delivery Constructionline Checkatrade Building.co.uk TrustATrader 30+

📰 Press Releases

Construction publication placements = credibility
  • 2 construction publication placements
  • Construction News distribution
  • Trade magazines
  • Local business press
NEXTDAYSTEEL PHOTO BREAKING NEWS

🎤 Voice Search Optimization

Capture mobile voice searches
  • 100+ conversational Q&A pairs
  • "Near me" search optimization
  • Local voice search targeting
"steel near me" NextDaySteel

🤖 AI Platform Citations

Cited steel authority in AI search
  • ChatGPT citation strategy
  • Perplexity inclusion
  • Position as cited authority
ChatGPT Perplexity Claude CITED SOURCE
05

The Journey

How we build your dominance over 9 months

9-Month Deployment Timeline

Phase 1: Foundation (Months 1-3)

  • Deploy selected channels
  • 100 pages published (if full deployment)
  • GBP optimization complete
  • Review system launched
  • 30 directory citations live

Phase 2: Growth (Months 4-6)

  • 180 pages complete (if full deployment)
  • Social media activation
  • Voice optimization deployed
  • Video content (optional)

Phase 3: Domination (Months 7-9)

  • Content refresh
  • PR placements
  • Performance optimization
  • Market positioning solidified
06

Investment

Flexible pricing based on your chosen channels and scope

Pricing: Custom Based on Selected Channels

Quick Win Start

£7.5K-10K

Claude Artifacts + GBP + Reviews

Complete Domination

£25K-35K

Full vision over 9 months

Final pricing determined on strategy call.
Every strategy is custom-designed based on your priorities, budget, and competitive landscape.
07

Ready to Dominate?

Here's how we start

1

Give Go-Ahead

Approve the proposal and we begin immediately

2

Custom Roadmap

We design your exact channel mix, page count, and timeline

3

Launch

Agreement signed and we begin deployment immediately

Your Window is Open

While your competitors sleep on AI SEO, you have a unique opportunity to establish NextDaySteel as the undisputed authority in UK steel reinforcement.

NDS AI isn't just a strategy—it's your proprietary engine for digital dominance. Every day you wait is a day away from more customers and to competitors waking up.

Prepared exclusively for NextDaySteel

🤖 AUTOMATIC AD CREATION AGENT

AI-Powered Visual Content Generation

We've developed an automated ad creation system that transforms your product catalog into professional, high-impact visual content. Below are 10 AI-generated product images created using FREE AI models (FLUX Schnell by Black Forest Labs via Replicate API).

10

Professional Images

<5min

Generation Time

$0

Using FREE AI Models

These 10 images were generated in under 5 minutes using FREE AI models - demonstrating the power and efficiency of our automated content system.

📸 OPTION A: Clean Professional Backgrounds

Studio-Style Product Photography

Clean white and grey gradient backgrounds with professional studio lighting. Perfect for e-commerce and premium website presentation. Products clearly visible with subtle shadows for depth.

🎨 OPTION B: Subtle Creative Backgrounds

Enhanced with Bokeh & Orange Accents

Soft gradient backgrounds with gentle bokeh effects and subtle NextDaySteel orange accent lighting. Premium product presentation with dimensional depth while keeping products clearly visible.

Total: 30 AI-generated product images (10 original Visual Boost + 10 Option A + 10 Option B) - All created in under 15 minutes using FREE AI models.

🚀 OPTION 1: Real-ESRGAN AI Upscaling (PAID)

Professional AI Image Enhancement - Original Products Preserved

Using Real-ESRGAN AI upscaling model from Replicate. This approach takes your original product photos and enhances them with 2x upscaling while preserving 100% authenticity. No manipulation, no distortion - just crystal-clear professional quality. Perfect for premium website display and high-resolution catalogs.

Cost: $0.0021 per image | Processing Time: ~3-5 seconds per image | Quality: Professional grade

OPTION 1 Complete: 10 products enhanced with Real-ESRGAN AI upscaling - Total cost: $0.021 | Processing time: ~45 seconds

🎨 CREATIVE PRODUCT SCENES - WOW FACTOR

This is what Claid.ai, PicCopilot & SellerPic do - We can do it too!

Two-Step AI Pipeline:

  1. BRIA Background Removal: Remove product backgrounds with AI precision (256 levels of transparency)
  2. FLUX Scene Generation: Place products in creative lifestyle and professional scenes

Creates construction site scenes, warehouse displays, professional photography, and lifestyle contexts - all AI-generated in seconds.

Steel Reinforcement Mesh - Construction Site Scene

STEP 1: Background Removed

Mesh No Background

BRIA AI background removal with transparency

STEP 2: Creative Scene Generated

Mesh Construction Scene

Professional construction site with workers, golden hour lighting, 8K quality

Black Annealed Tying Wire - Professional Photography

STEP 1: Background Removed

Wire No Background

Clean product isolation with AI precision

STEP 2: Creative Scene Generated

Wire Professional Scene

Contractor hands tying rebar, construction site background, dramatic lighting

Blue Circle Cement - Warehouse Display

STEP 1: Background Removed

Cement No Background

Label and product details perfectly preserved

STEP 2: Creative Scene Generated

Cement Warehouse Scene

Premium warehouse display with industrial shelving, professional lighting

💡 This is the REAL WOW Factor!

Unlike simple upscaling, this creates lifestyle and contextual scenes that tell a story. Products are shown being used by professionals, displayed in premium settings, or in action at construction sites.

Technology Stack: BRIA Background Removal ($0.005/image) + FLUX 1.1 Pro Scene Generation ($0.04/image) = $0.045 per creative scene

This is exactly what Claid.ai, PicCopilot, and SellerPic charge $50-200/month for - we can automate it!

🎯 OPTION 2: Google Gemini 2.5 Flash Image (PAID)

AI-Powered Image Enhancement - Google's Latest Technology

Using Google Gemini 2.5 Flash Image model. This cutting-edge AI takes your original product photos and enhances them while preserving complete authenticity. Advanced upscaling with intelligent detail enhancement for professional-grade results.

Cost: $0.039 per image | Processing Time: ~5-8 seconds per image | Quality: Enterprise grade

OPTION 2 Sample: 3 products enhanced with Google Gemini 2.5 Flash Image - Total cost: $0.117 | Processing time: ~20 seconds

📊 PAID MODEL COMPARISON: OPTION 1 vs OPTION 2

🚀 OPTION 1: Real-ESRGAN

  • Cost: $0.0021 per image
  • Speed: ~3-5 seconds
  • Quality: Professional grade
  • 10 products: $0.021 total
  • Specialization: Image upscaling
  • Best for: Fast, cost-effective enhancement

🎯 OPTION 2: Google Gemini

  • Cost: $0.039 per image
  • Speed: ~5-8 seconds
  • Quality: Enterprise grade
  • 10 products: $0.39 total
  • Specialization: AI-powered enhancement
  • Best for: Advanced AI processing

💡 Recommendation: Real-ESRGAN (OPTION 1)

For product catalog enhancement at scale, Real-ESRGAN delivers exceptional value. It's 18x more cost-effective while maintaining professional quality that preserves original product authenticity. Perfect for e-commerce and marketing materials where volume matters.

🎨 CREATIVE PRODUCT SCENES - WOW FACTOR

This is what Claid.ai, PicCopilot & SellerPic do - We can do it too!

Two-Step AI Pipeline:

  1. BRIA Background Removal: Remove product backgrounds with AI precision (256 levels of transparency)
  2. FLUX Scene Generation: Place products in creative lifestyle and professional scenes

Creates construction site scenes, warehouse displays, professional photography, and lifestyle contexts - all AI-generated in seconds.

Steel Reinforcement Mesh - Construction Site Scene

STEP 1: Background Removed

Mesh No Background

BRIA AI background removal with transparency

STEP 2: Creative Scene Generated

Mesh Construction Scene

Professional construction site with workers, golden hour lighting, 8K quality

Black Annealed Tying Wire - Professional Photography

STEP 1: Background Removed

Wire No Background

Clean product isolation with AI precision

STEP 2: Creative Scene Generated

Wire Professional Scene

Contractor hands tying rebar, construction site background, dramatic lighting

Blue Circle Cement - Warehouse Display

STEP 1: Background Removed

Cement No Background

Label and product details perfectly preserved

STEP 2: Creative Scene Generated

Cement Warehouse Scene

Premium warehouse display with industrial shelving, professional lighting

💡 This is the REAL WOW Factor!

Unlike simple upscaling, this creates lifestyle and contextual scenes that tell a story. Products are shown being used by professionals, displayed in premium settings, or in action at construction sites.

Technology Stack: BRIA Background Removal ($0.005/image) + FLUX 1.1 Pro Scene Generation ($0.04/image) = $0.045 per creative scene

This is exactly what Claid.ai, PicCopilot, and SellerPic charge $50-200/month for - we can automate it!